A short story and a lesson in Marketing, Advertising and Design by Claudia Folgore-McLellan creative consultant at visual 8.
It quite aptly feels like it’s the 74th of January today, the month has been long and I’m sure most of us are suffering fatigue from having had to push that much harder in the past year as solopreneurs and freelancers. The easy option is to simply give up – the better option, though, is to KEEP PUSHING!
A short story and a lesson in Marketing, Advertising and Design by Claudia Folgore-McLellan creative consultant at visual 8.
Visual 8 was once recommended to a potential client through social media. When I made contact with this potential client and had quoted for the work requested in the initial brief I received the following email question:
“How does what you offer compare with what I can get online for half the price?”
A short story and a lesson in Marketing, Advertising and Design by Claudia Folgore-McLellan creative consultant at visual 8.
This week we continue the conversation on the impact that the Covid-19 global pandemic has had on media and we question if the use of digital media is in fact a fad or trend?
A short story and a lesson in Marketing, Advertising and Design by Claudia Folgore-McLellan creative consultant at visual 8.
Who knew our world would ever come to a near stand-still and yet it has. Over the past six months as global lockdown measures were introduced, we’ve seen a distinct change in media communication in South Africa and globally. The initial stages of the pandemic brought about panic and fear and the messaging became one of encouragement and positivity, with brands adopting a positive, ‘We’ll get through this together’ promise, in the face of the unknown.
