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COVID-tinted Future.

The post-Covid-19 market will be considerably tough for smaller retail businesses to compete, given the challenges of job losses and changing consumer behaviour – this could be for some time to come.

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COVID-19 The Game Changer_PART 2.

A short story and a lesson in Marketing, Advertising and Design by Claudia Folgore-McLellan creative consultant at visual 8.

This week we continue the conversation on the impact that the Covid-19 global pandemic has had on media and we question if the use of digital media is in fact a fad or trend?

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COVID-19 – the Gamechanger.

A short story and a lesson in Marketing, Advertising and Design by Claudia Folgore-McLellan creative consultant at visual 8.

Who knew our world would ever come to a near stand-still and yet it has. Over the past six months as global lockdown measures were introduced, we’ve seen a distinct change in media communication in South Africa and globally. The initial stages of the pandemic brought about panic and fear and the messaging became one of encouragement and positivity, with brands adopting a positive, ‘We’ll get through this together’ promise, in the face of the unknown.

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Opening the conversation on ‘The Social Dilemma’.

A short story and a lesson in Marketing, Advertising and Design by Claudia Folgore-McLellan creative consultant at visual 8.

Described as a documentary-drama I’d far rather place this Netflix film in a category of its’ own, more accurately described a true-life horror. In our podcast this week, we start the conversation about ‘The Social Dilemma’ by director Jeff Orlowski and ask questions that we should all engage in answering, the main one being, “Should social media platforms be regulated?”

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