Back to the Future – ‘SIMBA Chips’

Back to the Future – ‘SIMBA Chips’

A short story and a lesson in Marketing, Advertising and Design by Claudia Folgore-McLellan creative consultant at visual 8.

Another amazing South-African brand that has been around since the days where we’d spot a friend an extra two bucks for a pack at the school tuck shop or spaza, is SIMBA Chips. Sharing is caring.

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Back to the Future – ‘Ouma Rusks’

Back to the Future – ‘Ouma Rusks’

A short story and a lesson in Marketing, Advertising and Design by Claudia Folgore-McLellan creative consultant at visual 8.

Over the coming weeks, I’d like to take you with me on regular trips down dusty farm roads and into post war imaginings, to times in history when regular people had brilliant ideas, and without knowing much about theoretical marketing, production, access to markets and advertising, as entrepreneurs are familiar with today – they ploughed through regardless and took their products to market, establishing brands that have stood the test of time.

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“Roses are red, violets are blue, I’m staying safe, I hope you are too.”

“Roses are red, violets are blue, I’m staying safe, I hope you are too.”

Valentine’s Day 2021 is looking quite different to previous years… in fact, it’s almost nowhere to be seen.

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Brand Audit – Say what?

Brand Audit – Say what?

A short story and a lesson in Marketing, Advertising and Design by Claudia Folgore-McLellan creative consultant at visual 8.

A Brand Audit is literally like putting your brand, in it’s entirety, under the microscope and assessing it’s strengths, weaknesses and/or inconsistencies. In my opinion it’s an invaluable exercise.

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Keep Pushing.

Keep Pushing.

A short story and a lesson in Marketing, Advertising and Design by Claudia Folgore-McLellan creative consultant at visual 8.

It quite aptly feels like it’s the 74th of January today, the month has been long and I’m sure most of us are suffering fatigue from having had to push that much harder in the past year as solopreneurs and freelancers. The easy option is to simply give up – the better option, though, is to KEEP PUSHING!

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visual 8 vs The Fiverr’s Of The World.

visual 8 vs The Fiverr’s Of The World.

A short story and a lesson in Marketing, Advertising and Design by Claudia Folgore-McLellan creative consultant at visual 8.

Visual 8 was once recommended to a potential client through social media. When I made contact with this potential client and had quoted for the work requested in the initial brief I received the following email question:

“How does what you offer compare with what I can get online for half the price?”

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COVID-tinted Future.

COVID-tinted Future.

The post-Covid-19 market will be considerably tough for smaller retail businesses to compete, given the challenges of job losses and changing consumer behaviour – this could be for some time to come.

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COVID-19 The Game Changer_PART 2.

COVID-19 The Game Changer_PART 2.

A short story and a lesson in Marketing, Advertising and Design by Claudia Folgore-McLellan creative consultant at visual 8.

This week we continue the conversation on the impact that the Covid-19 global pandemic has had on media and we question if the use of digital media is in fact a fad or trend?

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