Author Archive

Back to the Future – ‘Mrs H S Ball’s Chutney’

A short story and a lesson in Marketing, Advertising and Design by Claudia Folgore-McLellan creative consultant at visual 8.

This is one of those stories that’s worth sharing for the sheer delight of the embellished rumour that the recipe survived the SS Quanza shipwreck, off the coast of East London, but this isn’t true an most likely crept in as some sort of marketing spin, somewhere along the way.

Continue Reading

Back to the Future – ‘SIMBA Chips’

A short story and a lesson in Marketing, Advertising and Design by Claudia Folgore-McLellan creative consultant at visual 8.

Another amazing South-African brand that has been around since the days where we’d spot a friend an extra two bucks for a pack at the school tuck shop or spaza, is SIMBA Chips. Sharing is caring.

Continue Reading

Back to the Future – ‘Ouma Rusks’

A short story and a lesson in Marketing, Advertising and Design by Claudia Folgore-McLellan creative consultant at visual 8.

Over the coming weeks, I’d like to take you with me on regular trips down dusty farm roads and into post war imaginings, to times in history when regular people had brilliant ideas, and without knowing much about theoretical marketing, production, access to markets and advertising, as entrepreneurs are familiar with today – they ploughed through regardless and took their products to market, establishing brands that have stood the test of time.

Continue Reading No Comments

Brand Audit – Say what?

A short story and a lesson in Marketing, Advertising and Design by Claudia Folgore-McLellan creative consultant at visual 8.

A Brand Audit is literally like putting your brand, in it’s entirety, under the microscope and assessing it’s strengths, weaknesses and/or inconsistencies. In my opinion it’s an invaluable exercise.

Continue Reading

visual8