A short story and a lesson in Marketing, Advertising and Design by Claudia Folgore-McLellan creative consultant at visual 8.

Over the coming weeks, I’d like to take you with me on regular trips down dusty farm roads and into post war imaginings, to times in history when regular people had brilliant ideas, and without knowing much about theoretical marketing, production, access to markets and advertising, as entrepreneurs are familiar with today – they ploughed through regardless and took their products to market, establishing brands that have stood the test of time.

Valentine’s Day 2021 is looking quite different to previous years… in fact, it’s almost nowhere to be seen.

A short story and a lesson in Marketing, Advertising and Design by Claudia Folgore-McLellan creative consultant at visual 8.

It quite aptly feels like it’s the 74^th of January today, the month has been long and I’m sure most of us are suffering fatigue from having had to push that much harder in the past year as solopreneurs and freelancers. The easy option is to simply give up – the better option, though, is to KEEP PUSHING!

A short story and a lesson in Marketing, Advertising and Design by Claudia Folgore-McLellan creative consultant at visual 8.

Visual 8 was once recommended to a potential client through social media. When I made contact with this potential client and had quoted for the work requested in the initial brief I received the following email question:

“How does what you offer compare with what I can get online for half the price?”